NEOSPORIN | NO-SCAR STORIES
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THE BEST PART OF ACTION-SPORTS ARE THE STORIES OF FINALLY LANDING A TRICK AFTER BAIL AFTER BAIL, NOT THE SCARS THAT COME WITH IT.
RADIO
AUTOMATED VOICE: Thank you for calling 1.877.Luv.Pain. To tell your story and receive Neosporin, Multi-action ointment, please press 1
SFX: *beep*
ALEX: Hi, this is Alex with the Luv Pain Hotline, what’s your story?
MOTHER: Hi, I’m calling about my son. He’s an idiot. I keep telling him, if he plans to go skateboarding with his friends, he needs to wear a helmet… and elbow pads… knee pads, too… and those wrist guards.
ALEX: What happened?
MOTHER: What happened?! He thought he’d be cool if he left all that protection at home before leaving with his pals. Says scars are cool. So now he is back home crying like an uncool baby, with road rash on his arm cause he tried to ollie over some stairs at the school. Real cool tough-guy I have here.
ALEX: Well good news, he can get all the protection he needs with Neosporin, Multi-Action Ointment. So when he goes out without pads, he’ll be able to keep scars away. You can now consider this, a no-scar story.
MOTHER: Wait, is this an ad?
ALEX: Absolutely. Neosporin, Multi-Action Ointment, for the gnarly.
NO-SCAR STORY HOTLINE
BAILS HAPPEN, AND WHEN YOU’RE IN NEED OF QUICK ACTING OINTMENT, GIVE THE HOTLINE A CALL.
TELL YOUR STORY, AND NEOSPORIN WILL HELP MAKE IT A NO-SCAR STORY BY SENDING YOU SOME NEOSPORIN MULTI-ACTION OINTMENT
GUERRILLA MARKETING AT BAIL SPOTS
SKATE SPOTS AND SKATE PARKS WILL BE HIT WITH STENCILS IN AREAS THAT ARE COMMON FOR BAILS.
THE STENCILS WILL DIRECT PEOPLE TO CALL THE 1.800.LUV.PAIN LINE TO TELL THEIR STORY AND GET SOME NEOSPORIN.
AD Anthony Rosario-Licerio CW IAN BLACKLEY, Adrian Gonzalez
THE “FALLS OF PAIN” STATUES
SOME BAILS ARE MINOR, WHILE OTHERS ARE NOTORIOUS. FOR THOSE THAT MAKE EVEN THE BEST FLINCH, WE COMMEMORATE THEM WITH THE “FALLS OF PAIN” STATUES THAT ARE PLACED AROUND THE WORLD AT INFAMOUS CRASH SITES.
