San Francisco City Football Club
San Francisco City Football Club
The Oldest Community-Owned Soccer Club in America
i volunteer for this lower league footy club in san francisco. i also saved the club from folding by getting zero dollars from muni to sponsor us.
while hundreds of clubs say, “_____ ‘til i die.” we set ourselves apart with this uniquely san francisco tagline.
we got liquid death to be our ‘official hydration partner’ and rewarded random fans with a free case when they posted selfies of themselves at the match. we called them our “thirstiest fan of the match.”
people loved it. so much so that a club in the midwest stole the idea. word for word. bar for bar.
Directors: Brian Tran, Killian Page
2025 Away Jersey
I lead the design on our 2025 away jersey to tell the story of SF icon, Levi’s. I enlisted Idle Worship to help with the sashiko pattern which put it over the top.
In the rollout, we had international DJ wear it at her set in SF the day after it launched. Her TikToks and Reels garnered over 4 million views, with lots of comments asking about the jersey.
📸 Killian Page